5
Public Relations
The Broydrick Way
PUBLIC RELATIONS
Strategic Planning
- Opinion research, including polling and focus groups
- Communications audits
- Insightful analysis of your situation and objectives
- Carefully crafted communications strategies precisely targeted to your goals
- Implementation within your budget and on your timeline
Community Relations
- Research to identify issues, interest groups and opinion leaders
- One-on-one outreach through door-to-door canvassing and special events
- Consensus building
- Charitable initiatives
- Speakers’ bureaus, newsletters and ongoing communication
Media Relations
- Relationship-building with reporters and editors
- Strategies for interviews and issues
- Press releases
- Spokesperson services
- Editorial boards
Communications Coaching
- Spokesperson training
- Sensitive, valuable coaching to make your communication effective
- One-on-one and group workshops, tailored to your issues and needs
- Preparation for media interviews, testimonials, speeches and key appearances
Crisis Management
- Experienced assistance to minimize disruption and liability
- On-call assistance, around-the-clock
- Strategies that not only protect, but enhance your reputation
- Immediate mobilization to assist in reaching out to employees, neighbors and other affected parties
- Crisis communications planning
Grassroots Mobilization
- Identification of key interest groups
- Coalition building
- Mobilization through meetings, the internet, direct mail and phone banking