5
Public Relations
The Broydrick Way

PUBLIC RELATIONS

Strategic Planning

  • Opinion research, including polling and focus groups
  • Communications audits
  • Insightful analysis of your situation and objectives
  • Carefully crafted communications strategies precisely targeted to your goals
  • Implementation within your budget and on your timeline

Community Relations

  • Research to identify issues, interest groups and opinion leaders
  • One-on-one outreach through door-to-door canvassing and special events
  • Consensus building
  • Charitable initiatives
  • Speakers’ bureaus, newsletters and ongoing communication

Media Relations

  • Relationship-building with reporters and editors
  • Strategies for interviews and issues
  • Press releases
  • Spokesperson services
  • Editorial boards

Communications Coaching

  • Spokesperson training
  • Sensitive, valuable coaching to make your communication effective
  • One-on-one and group workshops, tailored to your issues and needs
  • Preparation for media interviews, testimonials, speeches and key appearances

Crisis Management

  • Experienced assistance to minimize disruption and liability
  • On-call assistance, around-the-clock
  • Strategies that not only protect, but enhance your reputation
  • Immediate mobilization to assist in reaching out to employees, neighbors and other affected parties
  • Crisis communications planning

Grassroots Mobilization

  • Identification of key interest groups
  • Coalition building
  • Mobilization through meetings, the internet, direct mail and phone banking