Broydrick Sells Wisconsin Lobbying Business

Employee Group to re-launch as Hubbard Wilson & Zelenkova, LLC

September 27, 2010

Madison, WI . . . Greg Hubbard, AJ Wilson and Ramie Zelenkova have purchased the Wisconsin

lobbying business of Broydrick & Associates, Inc. from firm founders Bill and Cindi Broydrick it

was announced today. Hubbard, Wilson and Zelenkova were Madison-based employees of the

firm, and will serve the firm’s clients under the new name of Hubbard Wilson & Zelenkova, LLC.

Broydrick & Associates, Inc. was founded in 1981 by Bill and Cindi Broydrick and has been

recognized as a leader among lobbying firms in Wisconsin since its inception. “Broydrick &

Associates always found the most cost efficient and effective solution to what seemed like at first

intractable problems,” said David Boerke of The Boerke Company, Inc.

“We’ve been in business since 1981,” said Bill Broydrick. “Cindi and I realized several years ago

that we needed a succession plan and we’re so glad we have been able to work with Greg, AJ and

Ramie to make this happen.”

The Broydricks said it was important to them to sell their Wisconsin lobbying business to people

who share their same tenacity and commitment to service to their clients.

“We’ve had the opportunity to work side-by side with Greg, AJ and Ramie, so we know their work

ethic and their abilities. Cindi and I know that our Wisconsin clients will continue to be well-served

by the team at HWZ,” Broydrick noted.

“We’ve worked with Broydrick & Associates for over 14 years and have been very pleased with

their work,” said Joel Haubrich, We Energies Manager of Government Affairs. “The transition has

been smooth and we look forward to continuing our relationship with Hubbard Wilson &

Zelenkova, LLC.”

In addition to We Energies, Hubbard Wilson & Zelenkova, LLC will continue to represent more

than 50 clients, including Plumbers Local 75, Independent Care Health Plan, JPMorgan Chase,

YWCA of Greater Milwaukee, Northwestern Mutual, Easter Seals Southeast Wisconsin, and the

Association of State Prosecutors.

“We are excited about the new opportunity and will continue the tradition of hard work and success

for our clients at HWZ,” said Zelenkova.

Also joining HWZ as employees will be long-term Broydrick employees Tim Elverman and Lynn

Morgan, who will work out of the new firm’s Milwaukee office.

The Broydricks will continue to own and operate their federal government relations practice in

Washington D.C., which has grown steadily over the past several years.